"Aai Kuthe Kay Karte" marked his debut in the Marathi TV industry. The show, which is inspired by Bengali TV show "Sreemoyee", has been the number one show amongst all the Marathi channels. And "Anupamaa", which was supposed to launch in March 2020, finally went live in July, and has been do extremely well amongst all the Hindi GECs.
The shows focus on the daily struggles of a homemaker who forgets herself while taking care of her family, and even when sometimes they go through an identity crisis, they never stop. In a way, Rajan Shahi has mirrored the society with his shows and projected the issues that women face even in the comforts of their home, and how they deal with it.