Ekta Kapoor was recently lauded and recognized at a conclave that was organised by a leading firm as one of the 100 inspirational Leaders of India 2020, "Woman of the Year 2020". Another leading firm concluded White Page Leadership Conclave 2020 where she also was the keynote speaker. Her brand ALTBalaji was also tagged as the most admired brand of 2020.

Her brand ALTBalaji has been featured in elite list of India's 100 Most Admired Brands 2020. Ekta and ALTBalaji have been presenting to the audiences unique content which has a slice of life in it for many years now. Even during the lockdown, ALTBalaji had showered on the audiences a wide range of series, that the audiences had a difficult time choosing which one to watch first. Right from 'Mentalhood' 'Code M' 'Bichhoo Ka Khel' 'Mumbhai' and many more, all of them have story lines never imagined before, marking a new wave of content on OTT always ALTBalaji is a step ahead.

Ekta Kapoor has been consistent in giving audiences new content to binge on, her unconventional picks for web-series is what sets ALTBalaji a class apart. The content always ticks all the boxes with a tight script, direction, characters and cast. All of ALTBalaji shows have marked great success and garnered rave reviews from audiences all over as engaging, different, refreshing and so on. That is what re-entitles Ekta Kapoor and makes her capable for this award and recognition being the Content Czarina.