Mauj, a leading wireless solutions provider, and the flagship brand of People Infocom, has announced a tie-up with Bollywood actress, Sameera Reddy, for exclusive, personalized mobile value added services (VAS) content.

The company says the Sameera Reddy mobile VAS services that are being premiered through Essar's retail initiative, 'The Mobile Store', will also be available from all telecom operators' across the country.

As part of the Sameera Reddy VAS content, Mauj has developed various smart features that include ring tones, SMS tones, alarm tones, caller ring back tones, themes, and wallpapers, amongst others. Sameera Reddy has lent her voice to all the audio VAS services.

For instance, there are alarm tones in her voice saying "Good Morning sweet heart. Its time to start your day" or ring tones saying "Hi, this is Sameera tuning in. There is call for you" and so on.

The actress said, "I am happy to be associated with Mauj as this would act as a great personalized platform for me to reach out to my fans."