Launch of production houses: With "...Bidaai" Rajan Shahi launched his production house Director's Kut Production in 2007, and with "Anupamaa" he along with his mother Deepa Shahi launched Shahi Productions Pvt Ltd. Both the shows marked the debut of these two production houses and a successful one.
Not your typical protagonist: Who would have thought that the story of two sisters and their struggles in "...Bidaai" would have taken the world, which was obsessed with kitchen drama, by a storm. And it happened again in 2020. When the world was enjoying young romances and thrillers, the story of a 40-year-old mother in "Anupamaa" showed them a mirror into their lives and made TV viewers, both nationally and internationally, fall in love with her.
Relatable characters: It's not just Anupamaa whom you will find in every household, but one can find a Ragini and Sadhana too very easily. It's very commonly seen that two sisters have different nature, and different personality, but even today the not-so-good-looking one is often the ignored one. But it's not just the leads, even the parallel leads and their stories, perception are very relatable to the common audience.
Simple stories backed with good writing and hard-hitting dialogues: Be it "...Bidaai" or "Anupamaa" both the shows are loved by the audience because though the story is very simple and an often seen but ignored one, it has been presented in the most beautiful way on-screen. The hero of both the shows is the writing and those hard-hitting dialogue that make you think.
Bringing some old talents back: Both "...Bidaai" and "Anupamaa" brought talent powerhouses like Alok Nath, Alpana Buch, Arvind Vaidya, and Shekhar Shukla in the forefront. Not just them, even Sudhanshu Pandey, who plays Vanraj Shah in "Anupamaa", is doing TV after a really long and has received a lot of love and appreciation for his character portrayal.