Celina Jaitely has been chosen as the brand ambassador for PETA for the cause of elephants. Celina has always been associated with animal rights since her NCC days. And staying in the natural surrounding in Ranikhet, she was always in the forefront in endorsing animal rights.

Says Celina, "Elephants are meant to be in the wild and natural surroundings. They are not to be captivated in cages. They are born free - Be an Ele-friend'

According to close sources, Celina will be off to the US later this month to shoot alongwith Hollywood star Alec Baldwin, who incidentally is the brand ambassador with PETA in Hollywood, taking the elephant cause.

She will be shooting with him together to promote the cause of elephant in Bollywood and Hollywood. Incidentally, Celina has also signed a Hollywood film 'Love has no Language'.

Here's wishing Celina all the very best for her cause of 'ELE-FRIEND' and her stint in Hollywood too