With the biggie Jhoom Baraabar Jhoom, Yashraj Films have issued a trailer of their next production, Chak De featuring Shah Rukh Khan as a washed-out hockey coach making a comeback by coaching an all-girl's hockey team.
What makes this trailer more special than usual is its length. The Chak De trailer is five minutes long...the longest trailer ever, not counting the inane dance-baby-dance trailer of the comedy Fool & Final which went on for a good (?) seven minutes.
Jhoom Baraabar Jhoom is the biggest release of the season. After the relatively tepid response to Tara Rum Pum (which contrary to belief, is a huge moneyspinner in unlikely places like Bihar) Jhoom... is expected to rake in the moolah for Yashraj.
The animation merger with Walt Disney has buoyed spirits at Yashraj.
Says a source, "Walt Disney is worth 34.7 billion dollars while our who leentertainment industry amounts to around 8.7 billion dollars. For them to extend a hand to Yashraj for a merger is not a small thing. There's naturally a lot of resentment in the other production houses. And if Jhoom Baraabar Jhoom doesn't work the rest of the industry will rejoice."