Finally! The Indian Supreme Court has stated that Personalities that endorse consumer products have a duty to ensure the products are neither misleading or harmful to the consumer.
— Shekhar Kapur (@shekharkapur) June 20, 2024
So.. let's start with Colas and Sugary drinks. 10% if Indians have diabetes, add 50% diabetics...
Further explaining the move by the Supreme Court, Kapur, in response to a social media user, wrote, "If you're endorsing a product or a company, and you are a public figure that can influence people, it should be assumed that you believe in what you are endorsing." As soon as Kapur shared his opinion on the Supreme Court's verdict, which came out recently, his fans and followers flagged the brands that need to take up responsibility for their products.
On the work front, Kapur is gearing up for the release of 'Masoom - The Next Generation', which marks the acting debut of his daughter Kaveri Kapur. The film is based on the idea of home. "'Masoom' is the way of going back to just making the stories of the simplicity of being human and the complexity of being human but staying human and the story being human," Kapur had previously said in an interview.