'Phir Aayi Hasseen Dillruba' has been making waves on the OTT platform since its release, quickly claiming top spot on viewership charts in multiple countries. Colour Yellow Productions' 'Phir Aayi Hasseen Dillruba' ranked at the top as the most viewed streaming original in India, according to Ormax Media's latest OTT Viewership Estimates. Raking in 10.6 Million views cumulatively, the film has consistently performed well on OTT based on viewership. In its third week (from August 19 to August 25, 2024), this Aanand L Rai production venture garnered an impressive 3.1 million views as per Ormax reports.

Taking to Instagram, Colour Yellow Productions shared, `#PhirAayiHasseenDillruba is the ultimate heart-stealer, currently trending at #1 with an astounding 10.6 million views ❤️🌹`

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The anticipation surrounding 'Phir Aayi Hasseen Dillruba' was palpable as it serves as a sequel to 'Haseen Dillruba'. Blending pulp fiction, romance, drama, and thriller, the film offered everything audiences could hope for. The prequel 'Haseen Dillruba' marked Colour Yellow Productions' first venture into the pulp fiction genre, which was met with rave reviews from audiences. Now, the highly anticipated sequel - 'Phir Aayi Hasseen Dillruba' - is surpassing its predecessor's success, sparking social media theories and speculation about a potential third installment.

Meanwhile, Aanand L Rai is preparing for his upcoming production venture 'Nakhrewaalii', which will introduce Ansh Duggal and Pragati Srivastava. Known for bringing small-town stories from the Hindi heartland to the big screen, Rai's production banner continues this legacy with 'Nakhrewaalii' which is set to release on Valentine's Day 2025, among several other projects in the pipeline. Apart from this, Rai will also be returning to the director's chair for his third project with Dhanush, titled 'Tere Ishk Mein'.