And it is reported to have already emerged a bestseller amongst 500 perfumes in the country, including signature perfumes of Kylie Minogue, Sarah Jessica Parker, Jennifer Lopez, Gwen Stefani and Paris Hilton.
"It's a thrilling feeling for Shilpa and she's almost jumping for joy," said her spokesperson Dale Bhagwagar. He added that allegations against Shilpa of breaking NRI businessman Raj Kundra's marriage "could have played a role in boosting the sales further". Kundra is the licensor of the perfume.
S2, created by the oldest French perfumer, Robertet, was at No.3 on the fragrance charts a week ago. Shilpa is said to have handpicked the ingredients of the perfume which is a blend of rich florals with a fruity touch. It has a feel of Mandarin, Bergamot, Peach, Jasmine and Sandalwood.