This Mother’s Day, Da Milano celebrated love, legacy, and the beauty of shared moments with a heartwarming campaign featuring model and influencer Anchal Kumar Mittal and her daughter Alyssa. In a first-of-its-kind collaboration, the film marks Alyssa’s debut brand appearance — a moment made even more special as it captures the bond between mother and daughter.

Shot at the Da Milano boutique at Jio World Drive, the film showcases the duo as they explore the store, select accessories for one another, and create joyful new memories. The film blends quiet luxury with authentic emotion, reflecting Da Milano’s belief that every product carries more than design; it carries sentiment, story, and style.

Speaking on the experience, Anchal Kumar Mittal shared, “This campaign will always be close to my heart. Shooting with Alyssa and celebrating motherhood through a brand I truly love made the moment even more special. She’s grown up watching both of us in front of the camera, but this was her first formal brand shoot — and she was such a natural! I’m so grateful we could create something so beautiful together.”

Anchal’s husband, entrepreneur and Shark Tank India judge Anupam Mittal, reshared the campaign on Instagram Stories and commented: “My superstars 💫” — making the moment a true family affair.

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With this collaboration, the brand brings to life a powerful cross-generational story — one that celebrates timeless love, meaningful gifting, and the quiet elegance that defines Da Milano.