After suit lengths, pens, banks, soft drinks, its perfumes now for superstar Amitabh Bachchan. Seems like his fans just love him in any avatar whatsoever.The latest on the senior Bachchan front is that he is to endorse a French perfume. Having a perfume in one`s name is ultimate proof of his/her popularity. The mega star is going to be the brand ambassador for a France-based company, Roberte.

Called Amitabh For Him and Amitabh For Her the two brands will be made available across the world by the year-end. It took the production team close to a year to create a heady concoction to match his personality.The Big B in his characteristic self-effacing manner refuses to comment, "It was their (fans`) wish that I endorse the brand."

Endorsing brands is very good, Mr. Bachchan but how about a truly memorable performance from you? Despite your tryst with experimentation not showing much results, your fans would nontheless love to see you more in films rather than backing products. Don`t you think so?