Shah Rukh Khan has bought stakes in a company that will produce content and serials for a glamour channel.

The Badshah and his Begum, have together bought a 10 per cent personal stake in a new company about three months ago, say company sources

"The Khans are very choosy about picking business associates. Besides, the superstar plans to expand his production house and also has plans to produce TV serials," says a source.

Khan, who first forayed into business through his film production company - Red Chillies Entertainment, is currently in the process of building up a FX company that he launched after seeing the film 300.

His other business interests include membership of the board directors of a major airline.

He will now become the first actor to have a stake in an entertainment company.

"When it comes to business, SRK is very choosy and knows what he wants," the source said.