Director of new release "Cash" Anubhav Sinha was decided right from the scripting stage that the film must include a dose of animation.

So when two hours and five minutes of edited stuff was ready in March, the film was sent to Graphiti Studio. In 60 days, 10 minutes of animation, comprising 200 shots, were added to the movie. The animated characters were designed to give a different look to the lead actors of the film.

Earlier, "Hum Tum" and "Ta Ra Rum Pum" had animated characters in them.