The latest from them is a music video shot by young Rahul Sood for the promotion of Gupta's ten-story high bouquet of short-films called Dus Kahaniya being shot since Thursday.
While shooting music videos to prop up films is nothing new, to shoot a video that captures the essence of ten different stories is far tougher.
Dino who stars in one of the stories Sex On The Beach (directed by Apoorva Lakhia who's no longer part of the White Feather team) says the music video being shot since Thursday, is being done in the style of a Lenny Kravitz rock concert.
Says Dino, "There's me, Suniel Shetty, Aftab Shivdasani, Minissha Lamba, Diya Mirza and Tarina Patel in the video. And the song is composed by rocker Gaurav who has never done a film song before. So the whole atmosphere is that of an impomptu jig. I'm having loads of fun. One of my secret fantasies is to sing on stage. This video fulfils that dream."
Interestingly Dino has done the steamiest film of his career for Dus Kahaniya."But the music video isn't steamy at all," he sounds a wee disappointed.
Adds Suniel Shetty, "Though we often shoot music videos to support films these days, this one is something else. I've never seen such grandeur in a music- video before. And the minute I heard Gaurav's song I was hooked. It took me no time at all to groove to the beat."
In spite of Suniel's two left feet.