Bollywood News

The cinematic battlefield is set, and fans are now invited to join the cinematic war. District by Zomato, the going out platform has announced a consumer-first collaboration with Yash Raj Films (YRF), for the highly anticipated action saga, War 2. This exclusive collaboration introduces an immersive and interactive fan engagement in-app on the District app, built around the film's core 'Hrithik vs. NTR' concept.

This first-of-its-kind integration under the Movies section on the District app transforms the in-app experience into a digital arena where fans can officially draw battle lines. Users can unleash their fandom by choosing their champion and joining a dedicated team: Team Hrithik or Team NTR. This immersive experience fuels the on-screen rivalry by giving a voice to the audience and building a community around the film's central conflict.

Engaging further with the community, lucky users from each dedicated fan club will receive exclusive, official merchandise from War 2.

Commenting on the collaboration, District by Zomato Spokesperson said, “We are excited to collaborate with YRF to engage with War 2’s epic community. This collaboration echoes our sentiment moving past passive consumption and actively building and engaging with communities through deeper cultural interaction. By giving fans a direct stake in the biggest cinematic showdown of the year, we are not just facilitating ticket sales, we are creating an immersive, unforgettable experience that begins well before the first frame hits the screen."

Manan Mehta, Senior Vice President – Marketing And Merchandising from YRF, said,

“At YRF, we believe in telling our stories beyond the screen. For our movie War 2, the 6th film in the YRF Spy Universe, our aim was to elevate the ‘two-hero’ narrative and invite fans of Hrithik Roshan and NTR to be a part of the story before it even begins. District resonated with our vision and our idea – ‘choose your side’ and integrated it into a dynamic, in-app fan experience that brings the heart of our film’s conflict to life. It’s rare to find a partner who can match our ambition and co-create something so culturally resonant and fan-first."

The multi-pronged integrations also include Hotlist reminders, social and digital engagements via the talent, and UGC content, among others.

The War 2 fan experience is live on the District app. To join the ranks of your favorite star and to access the exclusive merchandise of War 2, and more, check out the District app.