Filmdom is day by day becoming more and more commercialised. And as models enter the film world it is not unusual to see film actors take on the role of models through ad commercials and endorsements, be it a black fizz or a new clothesline.

And Priyanka Chopra, the new entrant of tinsel town, has not been left behind either. The ex-miss World and soon-to-be actress recently inaugurated a new designer range of clothing called `Attitude,` a range has been designed by upcoming young talent. Does Priyanka personify the name? Let`s put it this way, if she didn`t she wouldn`t have gone on to conquer the World. Wotsay Priyanka?