Doctor-turned-actor Anuj Saxena is turning brand ambassador for a fairness cream for men to be manufactured and marketed by his company Elder Pharmaceuticals. Anuj is also a restaurateur (Blue Waters) and the CEO of Maverick, which is producing "Dulha Mil Gaya" starring Shah Rukh Khan, Sushmita Sen and Fardeen Khan.

The production house also brings out a few shows on television and would be organizing the Gold Awards scheduled to be held on September 22 in Mauritius.

The fairness cream called Fair One Man has been formulated by renowned beautician Shehnaz Hussain. Anuj will be seen in a TV commercial, made by Maverick, advertising the product. Elder Pharma had launched Fair One fairness cream for women in 2004.

"We were thinking of casting a celebrity to endorse the brand, and someone from my team suggested my name. We all thought over it very seriously and finally, reached a consensus. Moreover, I am using the Fair One Man cream daily," said Anuj. Hope the radiance on his face shows in the advertisement.