Dismissing reports that he's been signed on as the brand ambassador for Rolls Royce in India, Amitabh Bachchan says: "Nowadays people write anything."

"Whoever thought up this one deserves a prize for his imagination. One ought to have the intelligence and common sense to know that Rolls Royce is its own brand ambassador. It doesn't need endorsement," said Amitabh.

Another imaginative piece of legitimised fiction bites the dust.