SRK is face of F 1 Force India

SRK is face of F 1 Force India
Tuesday, December 25, 2007 11:59 IST
By Santa Banta News Network
Shah Rukh Khan has been roped in by Vijay Mallaya as the face of Team Force India for coming 2008 Formula 1 season.

A high-decibel multi-media campaign featuring SRK will be unleashed from December 26, aimed at garnering the support of the Indian masses for the team next season. And the icing on the cake is that SRK will not charge any money for lending his face to the team.

Though the content of the campaign remains a guarded secret, the underlying message of the media blitz will be that Force India is a team powered by 'a billion hearts and souls'.

"While exploring various options, we thought the fastest way to announce our arrival in the country is to use Shah Rukh Khan as the team's brand ambassador. He is famous, successful and the most potent icon of young and confident India.

Those are the same values that the team is trying to project on the biggest stage of motorsports. The advertising campaign will convey the message that India has arrived," said Vikram Malhotra, marketing head of Force India.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT