Management guru-turned-Bollywood producer Arindam Chaudhary whose recently released 'Mithya' earned critical acclaim, said he wanted to create a market for good cinema by producing movies meant for niche audiences.

'I want to make some qualitative investment in Bollywood and make a market for good cinema,' Chaudhary told on the sidelines of the WIFW.

He also added that the frequency of visiting a cinema hall has increased among cine-goers, who also wish to watch good cinema.

The producer was at the fashion extravaganza to attend ace designer Rohit Bal's show.

'I am 24', 'The Last Lear' and 'Sunglass' - three films produced by his production company Planman Motion Pictures three films, are lined up for release over a period of three months, respectively in June, July and August this year.