'In line with our vision of offering the biggest and the best, we bring to our viewers an innovative and fun filled extravaganza,' said Albert Almeida, executive vice-president and business head of Sony Entertainment Television, in a statement Thursday.
'Kicking off with the festival of colours, the show promises to bring home the biggest stars in a celebration like never before on Indian television. The month-long special offers some exceptional entertainment that will bring together the best talent and a galaxy of stars together,' Almeida added.
The show would be televised four days a week at 10 p.m. and will be divided into three parts - 'Bura Na Mano Holi Hain', 'Mr. And Ms. Television' and 'Ustaadon Ke Ustaad'.
A Whizcraft production, 'Bura Na Mano Holi Hain' will not only entertain but also educate viewers on the origin and significance of the festival of colour.
'Mr. And Ms. Television' is especially designed for the small screen's glamour brigade. The show will hunt for India's most talented and multifaceted TV personality. The contest will see six female and male celebrities competing for the title.
Bollywood's two well-known faces will judge the event.
'Ustaadon Ke Ustaad', a weeklong event, will bring together various faces from all reality shows on Indian TV on one platform.