Katrina Kaif hits gold!

Katrina Kaif hits gold!
Tuesday, July 15, 2008 12:15 IST
By Santa Banta News Network
Katrina Kaif on the cover of Damas-designed Kohl cover - valued at more than US$ 10,000 - to be auctioned for charity Kohl, the newly-launched ITP Lifestyle magazine catering to Asian women, has partnered with leading UAE-based jeweller Damas to create

the world's most expensive magazine. Covered in 91 grams of gold and encrusted with 622 diamonds, the special edition front cover, valued at more than US$ 10,000, is to be auctioned for the Rashid Pediatric Therapy Centre in October 2008.

Shot by famous celebrity photographer Avinash Gowariker, the gilded front cover of Kohl features Indian actress Katrina Kaif, who is the star of recent Bollywood hits including Race and who was voted the Sexiest Woman by a famous international magazine.

"I am very proud and excited to be involved with this project," says Katrina, "it is a wonderful idea and all for a very worthwhile cause," the 23-year-old actress added.

In order to create the gold edition of Kohl, Damas craftsmen took more than 86 hours to hand-apply layers of gold leaf to a specially-treated edition of the original magazine.

Beyond the gilded front cover, the world's most costly magazine issue retains all of its original content, making it an ideal display item or one-off gift for either a humanitarian or devoted fan of Kaif.

"Damas has created hundreds of unique pieces throughout our decades in business, but a magazine cover has been a creative and interesting challenge for us – we are extremely proud to be a part of this historic occasion.

The gold Kohl project not only recognizes the importance of the Asian community in the UAE, but we are also doing it to support a worthy cause.

It is a great honour for Damas to create such a unique and prestigious piece, which signifies our commitment to the art of beauty relevant to society," said Tamjid Abdullah, Deputy Managing Director, Damas.

The specially commissioned Kohl cover will be displayed at various Damas stores throughout the GCC until October 2008, when it will be auctioned at a gala charity event.

"The proceeds of the Kohl gold cover will be donated to Rashid Pediatric Therapy Centre in Dubai. We want to recognise and support the work of the centre in providing quality education and therapy services to children with special needs," Editor Faarah Mehta stated.

"Gold has a very iconic status within the Asian community, so the opportunity to partner with Damas on this initiative was critical for us. Creating the Kohl brand has been the equivalent of 'media gold' and by donating the proceeds of the campaign to the Rashid Centre, we are celebrating that success with the wider community," she added.

The special edition of the magazine was unveiled for the very first time at an official press conference on 24 June, in the Borders outlet in Mall of the Emirates.

Readership numbers show that a significant portion of Kohl fans buy their copies monthly from Borders, and the book and magazine chain also eagerly embraced the opportunity to support this charitable initiative.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT