What is Isha Koppikar looking for in life -- money, fame or respect? Judging by the reactions to her hit songs, she sure has come a long way from her days of struggle and has earned what she is most desirous of - fame. "At what cost," she fumes. "All I get in return are stares and a number of similar songs to dance to in every film that is offered to me."

Initially all the hype around Isha`s item song in Ram Gopal Varma`s Company and the promotional number in Sanjay Gupta`s Kaante, currently being aired on the satellite channels, did help her stay in the public eye but all the excitement wore off once substantial performance-oriented roles stopped coming her way.

Now, if only she had accepted the lead roles in all the South Indian films that were offered to her, the going would have been "great." Instead, She fell for the lure of the mega bucks that the two-bit item sings fetched her. Isha has only herself to blame for her current plight!