The mega-cmpany will launch filmmakers with projects that would be so unconventional and unorthodox that outwardly they would appear impractical as business ventures.
Reasons Pritish Nandy, "But that's the whole point of creating cinema and making movies. We at PNC are here to take chances. Hence we're launching a new series called Guerrilla Flicks. Not 'gorrilla flicks'. That's what a lot of producers are doing, " he jokes.
So what are Guerrilla Flicks? "Movies that according to me would be truly movies. A genre of cinema that dares to see tomorrow. There'll be comedies, action, whatever. They will be non-star non-profit films. The only qualification to make a Guerrilla Flick for PNC would be to have vision and derringdo."
Pritish Nandy elaborates, "I'm shocked to see the so-called big filmmakers today only talk about money. Everyone's talking mammoth budgets and ridiculous targets. They don't talk about cinema. My Guerrilla Flicks would be about small budgets small stars and big cinema."
This series would feature the celluoid naxalites, so to speak.
"Arindam Mitra is shooting the first film in the series. We've finalized ten films already. We're lining up some of the most unconventional talents. These include some of the biggest ad-makers of the country. All they need to do is direct the film that they believe in for PNC. Then they're free to go wherever they want to go."
PNC intends to invite small neglected but gifted directors from all over the world to come under this banner. "Every director, big or small, has this secret wish to make that one movie he always wanted to.
Maybe David Dhawan wanted to remake Vittorio de Sica's Bicycle Thieves. He's welcome to make it for us.Anyone and everybody is welcome."
But to prevent this Nandy-sent opportunity from turning into an experiment with the bizarre the head honcho will look at every script personally.
Isn't there a risk of these no-profit Guerrilla films becoming loss-making ventures?
"PNC isn't afraid of falling. Thankfully we've so far had only two loss-making ventures Ismail Merchant's The Mystic Masseur and Kabir Sadanand's Popcorn Khao Mast Ho Jao."