There is one woman in Big B`s life who holds tremendous sway over the star - Shweta Nikhil Nanda, his daughter. To her, the superstar is simply the indulgent papa. So when he decided to turn model for an Escort product, a Nikhil Nanda enterprise, it was just a doting father doing his bit.

After having completed schedules in the rural areas of Jaipur and Chandigarh, where Amitabh has shared tractor rides with farmers, the television spot plans to cover rural sections of Rajasthan, Punjab, Tamil Nadu and Maharashtra.

That`s what we call unity of the regional kind. Jai Abhineta, Jai Annadata!