The show, starting on Sab TV Sep 1, is a situational comedy about the aspirations of a daughter-in-law who wants to occupy the power throne of the house by becoming a mother-in-law.
"The saas-bahu sagas currently on air on leading channels show joint families in every possible wrong way. Through our new show, we are trying to show the positive side of a joint family, the close bonding that family members share. We are doing it in a light and entertaining way," Anooj Kapoor, Business Head, Sab TV said here Tuesday.
"It will be a relief for viewers who are stressed with regular soaps and even news channels."
He said that it will appeal to both men and women.
"This show is a mix of both women-oriented subject and comedy. Hence, both men and women can be active watchers of the show," Kapoor explained.
While Bharti Achrekar, known for her role in "Wagle Ki Duniya" will play the mother-in-law, Vandana Pathak of "Hum Paanch" fame will be seen as daughter-in-law. The concept of the "Main Kab Saas Banoongi" has a stark resemblance with popular comedy show "Tu Tu Main Main", which was also a comical take on the relationship between a mother-in-law and daughter-in-law. But Kapoor explained otherwise.
"I agree there is some resemblance to 'Tu Tu Main Main', but in that the daughter-in-law used to argue with her mother-in-law. In our show, the daughter-in-law doesn't do so."
Kapoor also pointed out that while "Tu Tu Main Main" was an episodic comedy show, "Main Kab Saas Banoongi" is a daily show and has a continuous storyline.
"Main Kab Saas Banoongi" is yet another attempt by Sab TV, that runs under the aegis of Sony Entertaniment Television, to focus its content on light-hearted comedy shows rather than adopting the tried and tested scripts.
The channel recently launched shows like "Lo Ho Gayi Pooja Iss Ghar Ki" and "Taarak Mehta Ka Ooltah Chashmah."