Tata Enterprises' The Gateway Hotel has signed Rahul Bose to endorse their plush Gateway gym. The print ad shows Rahul Bose in sombre and elite look standing upright in the basement car parking zone with a luggage trolley.

Rahul said, "Gateway is a contemporary brand focused on the needs of the travel nomad. The Gateway brand campaign celebrates achievers of today's generation."

And thus chose to endorse the Gateway gym." Rahul said that the ad brings across a theme of those who have dared to take the road less travelled.

"They are people with multi faceted personalities, are opinion leaders, dare to chart their own course and do things differently and have been successful in their fields but on their own terms.

They are poised to achieve new heights and continue to be the harbingers of change in their chosen fields," he says.

Rahul was the most perfect choice. No doubt