Dino Morea can't help but shrug away in sheer despair as he sees an age old film of his being promoted all over again on satellite channels en route to it's Friday's release.

Worse, the film is being marketed as a sleaze flick when it is actually a mystery thriller. We are talking about Gumnaam - The Mystery which was incidentally known as Gumnaam - The Unknown when it's promos started coming on air first 4 years back.

Quiz Dino on the delayed release of the film and all the young man has to say is, "I really have no say, it's a five year old film."

When the film was launched, Gumnaam - The Mystery seemingly boasted of an interesting cast.

Coming together of Dino Morea, Mahima Chaudhary and Suman Ranganathan sounded quite fresh and surprising due to it being unique and unpredictable. At that time, each of the three actors was coming from different stream of films altogether because Dino was juggling between playing a chocolate boy to even a baddy.

On the other hand, Mahima had just seen the release of mature adult drama Dobara while Suman continued to play hide and seek with varied projects like Baghban, Market and Ishq Qayamat.

However, when the film releases today, it is nothing but truly rotten, what with ultimate insult to the injury being the way it is being promoted.

With 29 out of 30 seconds of the promo focusing on Mahima's cleavage and Suman mouthing lines that go as 'Oh, I am wet", it is left to anyone's imagination as to what sort of target audience the makers are aiming for.

"They are crazy", says an exasperated Dino as he (rightly) distances himself from the project which is produced by Shubir S. Mukerji, is directed by Neeraj Pathak and has music and lyrics department handled by Nadeem Shravan and Sameer respectively.