Vikram Bhatt's ASA Films besides producing films has now also diversified thier business interest and ventured into music and launched their own music company.

The ASA Films banner was launched with great fanfare, Mumbai Salsa being their debut venture. Thier second film 1920 struck gold at the box-office. The ASA motto is: From Conception to Exhibition.

The firm believes that it is only perfect coordination and pre-production values that determine the quality of a film. "Until and unless these two aspects are not in place there can be no quality film making, " said Vikram.

Besides music releases of films made under the ASA banner, the company is also open to cut albums of films made under other prominent production houses. "We are also open to cut private albums of talented singers and music directors, " Vikram said.