The latest example is the Rensil d'Silva - directed terrorist thriller produced by Karan Johar which has Saif Ali Khan, Kareena Kapoor, Viveik Oberoi and Om Puri in the lead.
Nearing completion the film has no title yet.
This week sections of the media were abuzz with reports that Rensil's film has finally found a title. Jehad.
Rensil is appalled by these reports. "Am I mad to call my anti-terrorism drama Jehad? What signal will it send out to the audience? Please don't believe such rumours.
Jehad was a name suggested by Kareena and Saif. I am certainly not going by that title. Suddenly everyone thinks it's called Jehad. Considering the current climate that's a really inappropriate title."
So what is Rensil going to call his film?
"I've no clue. And I can't put it to public vote because that would give away the title. But it's certainly not Jehad."