She is hot, hotter and hottest...all the three degrees combined into one! And one mere look at her simply kills the viewer by degrees! Such is the beauty of this lass, and the shocking part is that her body is has been chained all over!!!

We are indeed talking about the one and only Celina Jaitly, who has just shot for an ad for PETA (People for The Ethical Treatment of Animals), in an effort to raise awareness about the cruelty endured by captive elephants.

The super-cool ad, whose tagline reads as 'Shackled, Beaten, Abused', has been shot by the ace photographer Rakesh Shrestha.

Talking about the sensitivity and the bare-truth of this ad, Celina said, "In Mumbai and other parts of India, I have seen so many elephants that are kept in such bad conditions in captivity. I think PETA has taken a very good step, and I am proud to be associated with this cause."

Seconding her thoughts was PETA India's Anuradha Sawhney, who added, "Captive conditions cannot provide for the complex needs of elephants.

These majestic animals belong in the wild, but instead they are locked up like criminals - even though they have committed no crime. A more respectful way to observe these animals is through fascinating wildlife programmes on TV."

All that we would like to say is that, Celina, we are really proud to have people like you in Bollywood, who, truly live and believe in the saying 'Beauty is just skin-deep and what's' the use of a beauty that doesn't serve any purpose!'. We are not just floored, but touched! Touché' Celina!