"The new campaign comes with loads of action, adventure, drama and humour. This time, my fans are sure to have double the fun, " said Akshay, the brand ambassador of Thums Up, in a statement released here Thursday.
Shot by Australian director Jon Gwyther in Sydney, the advertisement will see the two avatars of the actor competing with each other to be the first one to grab the bottle of the soft drink without letting their feet touch the ground.
While, the first avatar will be shown to be an intense character, the other will be a fun loving person.
On big screen, the actor portrayed a double role for the first time in the 1997 movie "Aflatoon".