The path breaking music and the controversial content did the trick and in the first week this medium budgeted film managed to gross a whopping Rs. 13 crores at the box office and is also still running strong.
A good small budget movie rakes in an average of Rs. 6 crores and this is for the third time in a row that a film from the spot boy palette that has done so exceptionally well.
However, more than anything else I had complete faith on Anurag Kashyap's work and the concept of the film. I am glad that the film is garnering such a tremendous response and has surpassed all expectations.
With rave reviews and continued positive word of mouth, I am sure the film will keep up with its pace considering the story being so much in sync with the youth of today- Vikas Behl, COO UTV Spot Boy.