/> Suchitra Krishnamoorthi In one of the latest posts on her official blog, Suchitra Krishnamoorthi expresses her anger against PVR Cinemas. Following are the excerpts of her post:

This is the nth time I am being insulted by the staff of PVR cinemas and I'm not going to take it any more. I will never step into one again-unless it is to slap one of their ridiculously rude ill mannered and hitlerish staff members or to plant a bomb to blow the place apart to smithereens. Thats how angry I am.

The arsehole usher actually had the gall today to tell me to spit my chewing gum out before entering-its a rule he sniggered.

I can understand not allowing cigarette lighters or other potentially hazardous stuff-in the past i have even had my daughters water bottle or my i pod or cigarettes taken out of my bag but have let it pass. I want to feel safe too and understand security checks

But to be asked to spit out my chewing gum???? F&^%&^% off-i told him. I should have slapped him but I'm not the slapping type so I told him I didnt wish to see a film in a place that treated its customers so rudely and that I want my money back.

And a written apology from your management for insulting me once again because of some twisted security policy you have that treats an average cinegoer like a third rate criminal or like they are doing us a favour by allowing us to watch a movie on their premises after we have paid ridiculously high ticket prices.

I understand and respect security rules but why take yourself so seriously? One comes to a theatre for entertainment, for a good time out, not to be at the receiving end of a gurkha or gurkhini in uniform taking out all his/her life's frustrations on the cinegoer, empowered by the demented rules of the PVR policy.

The manager then meekly explained that it was company policy-her hands were tied and there was nothing she could do. She was just following the company rules.

Apparently, naughty people stick chewing gum in seats or under them-so the owner of the theatre chain had banned people from chewing gum on their premises!! So you ask a paying customer to spit out their chewing gum?

I CAN UNDERSTAND TAKING OUT A PACKET OF CHEWING GUM FROM MY BAG BUT TO FORCE ME TO SPIT IT OUT? Even the staff at the Rashtrapati Bhavan or prime ministers office do not behave so high handedly.

If they are so concerned about the cleanliness of their premises then why sell food inside? So they can show exaggerated collections of the movies they produce by including revenue from food and beverage collections and fool the trade by showing it in their gross profit? Why not spend some of this profit on upkeep of premises and maintaining cleanliness?

Producing a movie on a slow learning child does not make you nice guys-Mr Bijli-regardless of how you want to fool the world. Your in-house policies suck and give you away for the tyrants and small minded people you are. They are many other theatre chains-far far superior in exhibition, in amenities and most of all in the conduct of their staff

In the past, this kind of rude behaviour has happened repeatedly at the PVR in juhu mumbai where they used to take security more seriously than the national guard or the anti terrorist squad.

The Juhu PVR has eased up considerably probably on account of the huge celebrity quotient that turns up there around whom they have learnt to behave and are now reasonably polite. This time around it was at The PVR at Korammagala in Bangalore.

See, My book the Summer of Cool was officially launched in Bangalore on saturday -and i decided to take a day off to chill with my family and relax before getting back to the everyday grind in Mumbai. So we went to see a film this morning.

We were asked to open our bags, frisked blah blah. All ok. Then the usher said we are not allowed to chew gum-i would have to spit out my chewing gum before entering the theatre. And he was very rude about it

. Stood in front of me blocking my path, arms extended threateningly. When i said i dont want to see a film in a theatre that treats its honest paying customers like shit over and over again, they told me I can go stand outside and try to sell my tickets off!!Its only when i created a ruckus did they refund my money and i stormed off.

Suchitra Krishnamoorthi WHy should i ever go and see a movie at PVR where I am insulted over and over again-when all other theatres are constantly wooing and welcoming customers and giving them a great cinema going experience? What is it that PVR offers that other theatres dont...besides insulting their customers over and over again?

On the way home frothing at the mouth i discussed it with my sister who lives in Banglalore and with whom i had gone to the cinema hall with.

She explained that the behaviour of the PVR staff (she has witnessed their rude behaviour in Mumbai too but its never been this bad) was also probably a trickle down effect of what was happening in the state of Karnataka and its political and social climate.

The oppression of women in general. A fanaticism and hooliganism that is being fanned by radical fascist elements turning everybody into mini hitlers, knowing they can get away with it. Women are afraid of going out by themselves and visiting pubs malls etc because one is always unsure of what erupts.

Everyday activities turn into a nightmare because some radical fanatic has got a stick up his bum and trying to tell woman how to walk talk dress and what not.

So was the usher at PVR in Koramangala Bangalore provoked by the fact that i was in a strappy knee lenght dress? Did he feel threatened by what he considered inappropriately bold attire?

After all two women were beaten up by radicals for wearing jeans in Bangalore last week... jeans are not an indian dress they were threatened. This after the mangalore pub incident and many more by goondas such as the Sri Ram Sena.

Its a kind of mass hysteria thats spreading... just like Hitler convinced the whole of Germany that the jews were to be eliminated or the Taliban stones women who dont have their heads covered or are seen in public without a man.

Ok I am on a rant. Maybe there is a connection or maybe there isnt. But excuse me...because I am really really pissed off. Angry about both. The PVR incident and everything else thats happening in my country and one of my favourite cities-Bangalore.

Phew! Will go have some nimbu sharbat now to cool the flames of my fury down and breathe in breathe out and chant some mantras till i calm down