/> It looks the new Vipul Shah-Akshay Kumar film which would also have Aishwarya Rai Bachchan in lead won't be able to get its chosen title Action Replay that easily.

Remember the war of words, and worse, when director Vipul Shah and producer Gaurang Doshi parted ways after Aankhen? The two swore (and cursed ) and promised the world they'd never work with one another, and kept their word.

Akshay Kumar had also parted bitterly with Doshi and went on to form a hugely fruitful alliance with Vipul Shah.

An alliance that's now in the process of reaching a specific deadlock regarding the title of their next film.

Since the film is based on the play of that name Vipul wants to call his film by the title Action Replay and nothing else. However it seems unlikely that he'll get the title since it's now the property of Gaurang Doshi.

"And Gaurang, " said a bemused former associate of the producer-director duo, "would prefer to sell the title to the devil than the Vipul. There's no way Vipul would get that title out of Gaurang."

Vipul has little choice but to opt for another title.

Says Vipul, "The title suits my film perfectly. But I haven't really thought of how to get it. I'm busy with the last schedule of London Dreams. I'll sit down to figure this problem only after I finish London Dreams."

Interestingly Vipul had wanted to name his debut film All The Best, the title of the play that the film was based on. However he was unable to get the title and opted for Aankhen.

Even more interestingly producer Ajay Devgan and director Rohit Shetty want to name their new Dutt-Devgan comedy All The Best. Apparently they've secured the title after much persuing and persuasion of the producer who had obtained the title.