"Priyanka Chopra is India's Number One female star. She has received numerous awards and accolades for her outstanding work, " said Eric Mika, Publisher of 'Hollywood Reporter' and Vice President, Nielsen Media and Entertainment Group.
He also added that "It is truly amazing to acknowledge the breadth of her success, and we are honoured to bestow the 'Nielsen Box Office Award' on someone who has done so incredibly much in so little time."
For the uninitiated, Priyanka happens to be the second recipient to receive this prestigious Award. With this, she joins the ranks of Andy Lau, who received the inaugural award at the 2007 ceremony.