At the turn of the century by which time Aishwarya Rai Bachchan had become a house hold name the world over Mattel again proposed that Aishwarya Rai Bachchan endorse the Barbie doll but as her prior commitments stretched her for time she had to decline yet again.
The turn of the millennium special edition celebrity doll was to feature Naomi Campbel etc.
Here again on the eve of the favorite doll's 50th Anniversary, Aishwarya is still the most sought after celebrities to be impersonated as a celebrity Barbie.
Mattel was also keen to have her walk the ramp on Lakme Fashion Week ‘Barbie dolled up' in a winning design as Single Likeness Barbie, which would be unveiled and auctioned for a charity of her choice.
Conversely due to her prior commitments (filming of Vipul Shah's Action Replay & her being honored Padmashree) she opted out of the event as she did not want to inconvenience the producer/director anymore while taking time out to this event.
Nonetheless, the earlier ideas have been revised, all the possibilities and talks of a business venture with Aishwarya & Barbie is still in the process of being finalized. So, whether Ash-Barbie doll will hit the shelves or not is something only time will tell.