The pressure is mounting on Vivek Oberoi. With Coca-Cola signing him up as their brand ambassador for the next one year, the rising star has his task out. He cannot afford to slip up. The going has been good so far for the 27-year-old actor. His performance in Company was widely applauded. He has continued to live up to people`s expectations through Road and Saathiya.

But now with the hopes of the corporate world also being pinned on him, the self-effacing young man has to play the game by the rules of the marketplace. He will have to continue delivering the goods not merely to please his fans but also to justify the faith Coke has reposed on him. It is one of the world`s biggest brands and Vivek now has to rise tall enough to measure up!