Sources reveal that John Abraham has been roped in by famous International cosmetic giant Garnier to promote their latest product, a new cream for men.

Sources further add, "John was the first choice of the brand owners as his persona suited the product. His popularity amongst the younger generation also helped him get the deal.

It is learnt that he has in fact already shot for the print campaign earlier in the month. The ad film for the product was shot at various places in Mumbai just a week back. This TV commercial shall be on air across TV screens from the first week of May."

John was last seen in a brief role in Little Zizou and now awaits the release of his Yash Raj banner film New York which has been delayed because of the on going producers v/s multiplex owners stand off. He is now shooting in Mumbai for UTV film titled Film City in which he plays his real self.