Bollywood star Abhishek Bachchan has received the best brand ambassador of the year award at NDTV Techlife Awards 2009 for the IDEA and Motorola campaigns.

"It is a great honour to win the title of best brand ambassador for the IDEA and Motorola campaigns," Abhishek said in a statement.

"The IDEA campaign carries a socially relevant message in today's commercial environment and the brilliant concept of encouraging two way communication between the government and people has connected with millions across India," he added.

Given away Wednesday night here, the awards acknowledge lifestyle products, gadgets and best technologies that have made a difference.