99 not this Friday

99 not this Friday
Tuesday, May 05, 2009 11:16 IST
By Taran Adarsh, Santa Banta News Network
/> Here's piping hot news! Anupam Mittal and Aditya Shastri, the producers of 99, are in the midst of a storm.

The duo had decided to defy the producers and distributors' directive (of not releasing a film until and unless the terms with multiplexes are settled) by releasing the film this Friday (8th May).

In fact, several industry people spoke to the two producers, telling them in very clear words that this tantamounts to revolting against the film trade associations, but to no avail. The producers had even issued ads in the papers, announcing the release date of the film.

Till Monday morning, the producers of 99 were firm on releasing the film this Friday, but it has been decided to push the film ahead by one week.

The producers are planning to release the film on 15th May. What happened? "We've been in talks with several industry leaders since the past few days and today (Monday), Ratan Jain (President of A.M.P.T.P.P., the producers' association) also called from Singapore (he's shooting DE DHANA DHAN with Akshay - Katrina there), requesting us to abide by the rules.

That's when we decided to push the film ahead by one week, " producer Anupam Mittal confirms.

Anupam continues in the same breath, "I made it clear to Ratan-ji that we've made the film specifically keeping the IPL in kind.

Our film has a cricket backdrop and hence, it's timely and topical, given the fact that the matches are currently being played in South Africa. What's more, an incident that occurred in South Africa in 1999 has also been incorporated in our movie. There's no way out for us."

But going against the film industry is just not done. "I am all for solidarity. I sincerely believe that the associations are fighting for a cause and I stand by them completely. But what I can do is push the film by one week, not beyond that. I am helpless. I explained my stand to Ratan-ji too, " Anupam states.

Anupam adds, "Everyone feels that the matters (producers versus multiplexes) would get sorted out in the next couple of days. But even if the strike isn't called off, I would go ahead with its release next week. I can't wait till the next big cricket event takes place to release my film."
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT