There is a particular segment in the show where celebrities have to give their personal things for auction. Salman and his mom were the first guest on the couch with Farah and the actor gave his towel with his autograph for the auction.
"The bidding of his towel ended on Sunday and it was unbelievable to see that it was sold at Rs. 1, 50, 000, " says our source.
The auction started from rupees 2, 000 and ended in lakhs. "It was quite shocking for us also, but at the end one of his (Salman's) fans had won the best gift. All this money is definitely going in for charity and the production house and the channel are very happy with the response of their show too, " concludes the source.
Looking at this one can only say... Salman ki dewaana banna is a costly affair!