Exposure has become a norm in Bollywood. Rani Mukharji in Dil Bole Hadippa, Priyanka Chopra in Dostana, Kareena Kapoor in Kambaqt Ishq, Minisha Lamba in Kidnap.... The list of bikini wearers goes on. Earlier models like Milind Soman and Madhu Sapre, too, had taken a bolder step.

They had shot without clothes with only a python wrapped around their body. This means that models have already been a step ahead of Bollywood in glamour and exposure.

Keeping this tradition alive, Shaurya Chauhaan and Bunny Anand, too have shot for an ad. And it's hotter and steamier than the bikini babes. "In this ad shoes are the focus. So we have worn these and little else, " they say in unison.