Kareena caught in the cola war

Kareena caught in the cola war
Friday, August 17, 2001 12:17 IST
By Santa Banta News Network

It seems Kareena has been caught in the cola war. Both the Cola giants Coke and Pepsi are on a mad rush to sign on Kareena who is the hot favourite and is leading the popularity charts right now.

The Pepsi spokesperson, while confirming that talks between Pepsi and Kareena are at an `advanced stage`, said that the deal was yet to be inked. Given Coke`s reputation and willingness to offer huge amounts to celebrities, like what it has done in the past, Pepsi is playing smart and is keeping its cards close to chest.

Coke maintains that its early moves to sign up Kareena floundered because of her steep asking price. With the general slowdown in the economy and the fact that Coke has splurged huge amounts on its marketing campaigns and signing celebrities, Coke may go slow now. Another factor is that taking Kareena in its portfolio of film stars could also mean a conflict of image and brand perception with Aishwarya Rai, Coke`s current celebrity endorser.

The million dollar question is: which way will Kareena jump? Will Coke allow Pepsi an easy walkover in this deal? It remains to be seen!

'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT