It seems Kareena has been caught in the cola war. Both the Cola giants Coke and Pepsi are on a mad rush to sign on Kareena who is the hot favourite and is leading the popularity charts right now.

The Pepsi spokesperson, while confirming that talks between Pepsi and Kareena are at an `advanced stage`, said that the deal was yet to be inked. Given Coke`s reputation and willingness to offer huge amounts to celebrities, like what it has done in the past, Pepsi is playing smart and is keeping its cards close to chest.

Coke maintains that its early moves to sign up Kareena floundered because of her steep asking price. With the general slowdown in the economy and the fact that Coke has splurged huge amounts on its marketing campaigns and signing celebrities, Coke may go slow now. Another factor is that taking Kareena in its portfolio of film stars could also mean a conflict of image and brand perception with Aishwarya Rai, Coke`s current celebrity endorser.

The million dollar question is: which way will Kareena jump? Will Coke allow Pepsi an easy walkover in this deal? It remains to be seen!