Rahul, son of late Bharatiya Janata Party (BJP) leader Pramod Mahajan, is set to search for a "perfect life partner" through the show a la item girl Rakhi Sawant, who had her "swayamvar" on the channel some time ago.
Wearing a blue, bejewelled sherwani and looking every bit of a bridegroom, Rahul walked into a decorated hall and took centrestage with girls dancing around him.
"Unmarried, of legal marriageable age, beautiful, composed girls can come for my show. There are no restrictions for any sort - all girls can come and try their luck, " Rahul told reporters.
Asked about his preferences, he said: "Even I am not perfect, so I don't expect any girl to be perfect. She should just be able to compromise in situations, her fundamental values should be in sync with mine, she should be honest, intelligent, bold and beautiful and should be able to walk shoulder to shoulder with me, which also means, she should be tall."
The show is a search for an ideal life partner for Rahul. This will happen with a nationwide audition process followed by multi-city meetings and interviews with shortlisted participants.
This would be a second marriage for Rahul, who became a known name in the entertainment sector post reality show "Bigg Boss". He was earlier married to Shweta. He tied the knot with her in 2006 but parted ways with her last year.
Rahul says his former wife is aware of the show.
"I respect Shweta a lot. I am in touch with her. But its not a good thing to call and tell her that I am doing a 'swayamvar' sort of a thing. Its a new beginning for me and if I talk a lot about Shweta, I don't think it will be good for my prospective 'dulhans', " he said and laughed in his unique style.
The show is expected to go on air in mid-December.