Amitabh Bachchan will be endorsing one of the products of Max New York Life insurance. The name of the product is Max Vijay.

The product was launched at the end of 2008. However, Big B was recently appointed as the brand ambassador for the same. Max Vijay deals with the investment and insurance needs of the investor.

This is another feather to the megastar's already over-loaded cap after endorsing for brands such as Dabur, Reid and Taylor, Cadbury, Emami Boroplus and Himani Navratna oil.