John Abraham has been roped in as the brand ambassador for Maruti SX4, the high-end car from Maruti.

The details of the contract are still being figured out. However, John has given a nod to become the face of Maruti SX4, considering the nature of the tagline Men are Back, which very well gels with the macho personality of John.

John is renowned for his love for bikes. And recently, he launched the latest bike form Yamaha. If sources are to be believed, the decision to endorse Maruti SX4 was taken soon after he launched the bike and came back to Mumbai from the Delhi tour.

"The shooting for the commercial will commence very shortly to woo buyers for the festive season, " source signs off.