Preity Zinta has been roped in as the new brand ambassador of D'Damas. The diva is endorsing the bridal jewelry for the wedding and festive season.

Our reliable source confirms, "After stream of bolly-divas such as Amrita Rao, Lara Dutta, Neetu Chandra and Celina Jaitley who have adorned the brand with their elegance, Preity is all geared up to add on with her modishness."

"The bridal jewelry comprises of diamonds, which Preity is very fond of, " our source signs off.