In the press conference, Balaji Telefilms and Sony Entertainment announced its two prime time shows, Bayttaab Dil Kee Tamanna Hai and Pyaar Ka Bandhan which is soon to air on the channel.

"Bayttaab is a story which deals with relationship basically it's at the time when your own rapport is at the question. It is when your life is stuck between the survival and the reality, " said Ekta Kapoor, Creative Head, Balaji Telefilms.

She also addressed this show as a modern day Deewar. "It can be termed as the story of three sisters who will struggle to achieve their goals but in their own way. This is what will differentiate them from each other, " she adds further.

"One believes that there is not shortcut to success while another believes that there is only short cut. The story also shows the ambitions of these three sisters and their journey for the same, " she quips.

While for Pyaar Ka Bandhan, Ms Kapoor has the mix of emotions and drama together in the show. "It's the story of a ill mother and their four kids which gets adopted by different families. This show can be termed as a retro type for Balaji which is a mixture of the films Waqt and Yaadon Ki Baarat, " she concludes.

Byattaab goes on air on 6 October at 10:00 pm while Pyaar... goes on air on 7 October at 10:30pm respectively. So are you ready for the high emotional ride with Balaji covering the prime time band on Sony.