Within four weeks of taking up the international theatrical rights of Vipul A. Shah's keenly awaited LONDON DREAMS, Studio 18 has turned it around with a massive marketing blitzkrieg that includes a star-studded
premiere in Dubai, a real-time video conference of the stars with the US media, and a meet and greet with Salman Khan in the UK.
The incredible marketing is being supported by a massive 230 print release of the film in the non-domestic markets, the largest print count if the numbers for recent solo Salman and Ajay starrers are anything to go by.
LONDON DREAMS opens in the UK & UAE on Thursday 29th October and will have a day-and-date outing on Friday 30th October in North America/Canada, Germany, Norway, Switzerland, East Africa, Malaysia,
Indonesia, Hong Kong, Singapore, Pakistan, Mauritius, Fiji and Australia/New Zealand.
Wednesday, October 28, 2009 11:25 IST